Design a site like this with
Get started

Introducing Senior Account Executive, Caleb Pearson

This past August, the L.A.K.E. Enterprises team welcomed twenty-four-year-old Caleb Pearson to our team. While his strong work ethic and desire to learn piqued our interest, it was his team-oriented mindset that really sealed the deal. Our business is growing rapidly. So we have to be intentional about who we bring on board. We need someone who isn’t afraid to think big. Who doesn’t balk about stepping into a leadership role. Someone who doesn’t shy away from a challenge. Lucky for us, Caleb checked all of these boxes. 

A Lubbock, TX, native, Caleb was never afraid of venturing out of his comfort zone. After high school, he made an attempt at college while working part-time and quickly realized he was on the wrong path; this led him to try his hand at a few different full-time positions while living in three different states – Colorado, Florida, and Utah. His journey eventually led him back to Texas, where he discovered L.A.K.E. Enterprises and his passion for our business. Viewing the opportunity laid out in front of him as “once in a lifetime,” he has given his all from day one to be his best possible self.

Caleb’s progress over the past five months has been a privilege to witness. To celebrate his hard work, we decided to sit down with him for a quick Q&A so that he can voice his goals aloud and hopefully inspire you to take action towards your professional aspirations this year!

Caleb, let’s start by talking about your growth since starting with us! How has your career grown in the past few months?

My career has grown in many ways, the biggest being my mindset and determination.

As you continue to sharpen your mind and grow your list of skills, what goals are you aiming to achieve?

I am working to be promoted to Assistant Manager. On top of this, my short-term goals are to continue building a strong team and to end the year with $100,000 in profit. My long-term goals are to run my own office, have a beautiful family, and take care of them for the rest of my life.

We love that your goals always involve helping others! Speaking of building your team, can you describe your leadership style?

My leadership style is to cheer you on and hype you up! I like to lead how I like to receive. I will definitely hold you accountable, but I like to give praise when praise is due.

“Try and see the positives in life. There is a reason you are going through whatever the world is putting you through right now, and you will come out stronger than before.”

When interviewing candidates, what values are you looking for?

Some values that are important to me in a teammate are resiliency, hard work, and proficiency.

You are such a supportive leader in our office, Caleb! Your welcoming attitude makes such a difference.

What is your favorite thing about working here at L.A.K.E. Enterprises?

My favorite thing about this company is the family-oriented aspect of it all. My family is eight hours away. So it’s nice to have people that treat and love me like family.

Is this what drew you to work with us?

What drew me in were the growth opportunities and the places this company could take my family and me.

What would you say has been your greatest accomplishment to date?

Moving away from all of my family and friends, finding out who I really was, and meeting people who have changed everything for me and made me the man I am today.

As we’ve mentioned, you’ve grown a lot since starting with us this past August. How do you measure your performance and success?

By setting goals for promotions, productions, and just life in general and then seeing how fast I can hit them.

Caleb, your extroverted, committed attitude has made you such an aspirational leader here at L.A.K.E. Enterprises. Can you share one piece of advice for those just kick-starting their careers?

Have a student mindset and understand the opportunities you have in front of you. 

Would you recommend our career style to them?

I would recommend this career style to anyone! Young, old, inexperienced, experienced, it doesn’t matter. If you have the mindset for it and are willing to put in the necessary work, do it!!

Caleb, thank you for showing up every day, ready to succeed. Your presence has made such a positive impact on our team, and we appreciate everything you do! L.A.K.E. Enterprises wouldn’t be the same without you. We are confident that you’ll be running the show in no time, and we’re excited to do our part in helping you get there!


How to Land the Job of Your Dreams

Did you know that it is officially interviewing season? Our recruiters here at L.A.K.E. Enterprises are spending their days reading resumes and contacting candidates left and right. We are excited to speak with the best that Austin has to offer. Our concern is that many of our prospective candidates are new to the job hunt and may not know how to land an interview, or more importantly, how to conduct themselves once they are face-to-face with a company’s recruiting team, whether in-person or virtual. Lucky for you soon-to-be interview candidates, we decided to share ten tips that we believe will help you land your dream job. These range from what industries to research, what to wear, and the best way to wrap up the meeting! 

Stay open-minded

We understand that most people like to stay within their comfort zones when it comes to their careers. However, we challenge you to break free and venture into a new career opportunity. You never know how far you can go if you never take a chance!

Network with people from different industries

As a follow-up to our first tip, we suggest that you network with individuals from many different industries; this will give you an idea of what career fields pique your interest. Don’t be afraid to look into positions that don’t necessarily match up with your degree. You have a variety of skills, so don’t typecast yourself! 

At this time, many businesses are offering virtual leader panels so that prospective candidates can get a feel for their company. So, be sure to take advantage!

Identify your skills

You have a set of skills; showcase them! Identify what you are good at, and be sure to highlight them while you are networking, writing your resume, and conducting interviews. Let others know what you can bring to the table.

Make your resume stand out

We know how tempting it can be to go all out with your resume. But, we want to remind you that your resume will be one of thousands. Keep it short, to the point, and professional. Allow your accomplishments and skillsets to take center stage; this will force recruiters to take note of what you have to offer!

Differentiate your cover letter

Let’s make this very clear. Your cover letter should NOT be a replica of your resume. This letter is your opportunity to let a specific company know why you are interested in their open job opportunities. Use this space to share your interest, not to reiterate what they will be reading next.


Every company that you interview with wants to feel as if they are your number one priority. So, make sure you do your research! Visit the company website, memorize their motto, and understand their values. Trust us; your interviewer will LOVE knowing that you took the time to understand more than just the job. They want to know that you are invested in their business!

Practice common interview questions

Practice, practice, practice! It does not matter how many interviews you have been on in the past. When you are excited about an opportunity, the nerves can set in, most definitely in today’s pandemic recruiting era. Stand in front of a mirror and practice answering common interview questions. This way, you are prepared for anything the interviewer may throw at you. At the end of the day, confidence is key!

Dress for success

Dress for the job you want, not the job you have! Make sure your suit or dress is clean, pressed, and presentable. Your interviewer will make up their mind about how well you will fit in with the company culture within the first five minutes of meeting you. Don’t let a wrinkled suit stop you from landing your dream job!

Always ask questions

This is one of our more important tips. Don’t be afraid to ask questions! Not only does this guarantee that you will walk away from the interview knowledgeable, but it shows the interviewer that you are intrigued. They need to know that you are interested and that you are capable of being direct.

Send a thank-you note

Lastly, send an email thanking those you met with for their time. This simple gesture could be the exact thing that you need to come out on top! Be sure to include their names, something that excites you about the position, and how excited you are to hear back from them.

Remember, landing your dream job is a competition. To win, you have to be willing to do the research, put in the practice hours, and show up. From our team here at L.A.K.E. Enterprises, GOOD LUCK!

Let’s Connect on LinkedIn

Located in Austin, TX, L.A.K.E. Enterprises is a retail sales and marketing firm. With a focus on providing exceptional results for our clients and team members, a career with us guarantees one-on-one training and mentorship, as well as internal growth opportunities.

As a small business, we are very people-focused, and the development of our team is our top priority. By focusing on their growth, we are creating a company consisting of individuals equipped to provide exceptional service to our community!

Learn more about who we are, what we do, and our open positions on our LinkedIn profile. We promise you won’t be disappointed!